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    Ceresana Single-Client Studies

     

    When preparing single-client market studies, the fulfillment of individual requirements and objectives is most important. Therefore, the planning and implementation are realized in close cooperation with you to ensure that your aims and wishes are considered.

     

    A comprehensive, systematic, and methodical basis, throughout all steps of preparation of our studies (single-client and multi-client), is a basic fundamental for us. Through our many years of experience in the sectors plastics, chemicals, industry, and packaging, we know how to compile studies, which contain relevant market information, are objective and practical, and have a focus on implementation. This way, you will get a full and reliable picture of your competitive situation and future market development.

     

    Every step in the process of study development is accomanied by a constant quality check. This allows us to ensure a maximum level of quality of our studies. In the scope of quality management, we strive to constantly improve the excellence of our studies.


    If you are interested in a single-client study, please contact us without commitment.

     

    Ceresana_Project-Handling

     

    Single-client studies are tailor-made to your requirements:

     

    Your inquiry

    Tell us which information you need on products, application areas, market participants, and countries/regions.

     

    Determining the goals

    We cooperate with you to define the goals and content of your study as well as the feasible and necessary contents of the tailor-made report, such as

    • consumption split by fields of application,
    • consumption split by countries, regions,
    • production and capacities,
    • innovations and trends,
    • revenues and prices,
    • cost structure,
    • imports and exports.

    Together, we plan the schedule to find the perfect solution for you. In doing so, you can determine the scope and depth of the research and analysis.

     

    Offer

    Then, we send you an offer tailored to your needs: Time and costs, research, analysis, and goals of the study. Of course, you have the possibility to change content and scope of the report.

     

    Start

    After confirmation of the offer, we immediately start with the project. We select and analyze all the necessary information from our databanks, statistics, interviews, and other sources by well-proven methods. As a matter of course, we continuously check consistency and reliability of data.

     

    Analysis

    Our market research experts professionally evaluate the acquired information and facts according to the appropriate analytical methods. In addition, we apply our knowledge and expertise to add reliable forecasts.

     

    Evaluation

    In the evaluation phase, we analyze and select the collected data and verify consistency of the gathered information. Additionally, we evaluate current publications on market developments and innovations. This way, we ensure maximum precision and reliability of information.

     

    Actual state analysis

    Using the evaluated information, our next step is to analyze the current situation of the selected market. In this phase, our objective is to take the vast amount of information and create a clear and understandable picture of the market situation.

     

    Prognoses

    With the current situation as our foundation, we then utilize qualitative and quantitative measures to develop a prognosis of future development. With regard to these forecasts, emphasis is placed on the areas of production and demand development, the competitive situation, technological innovations, and price development.

     

    Result

    Finally, we offer you the results via a findings presentation and/or a written report. In doing so, we put special emphasis on a structured and comprehensible presentation of the information, which enables you a comprehensive overview of all essential connections.

     

    Implementation

    For making the best use of the results, you can count on our industry knowledge and consulting expertise. We show you how to benefit from the results and provide recommendations for action, so that you can immediately translate this knowledge advantage into a sustained competitive edge in business.

     

    If you are interested in a customized single-client study, please contact us by clicking here.

      

    Ceresana Analytical Methods

     

    When developing a study, we apply all established methods of analysis. Our proficiencies include, for example:

     

    Competitor Analysis

    Compilation of relevant profiles of current and potential competitors, and additional analysis of the competitors regarding strengths, weaknesses, strategies, objectives, etc.

     

    Market Analysis

    Evaluation of market volumes, development potentials, market shares, price developments, product life cycle phases, the competition situation, etc. for miscellaneous product groups at the national and worldwide levels

     

    Customer Analysis

    Analysis of current and potential customers concerning satisfaction, requirements, socio-demographic criteria, etc.

     

    Market Due Diligence

    Analysis of markets and companies as well as review of planning, data sources, and success factors

     

    Environmental Scanning

    Identification of relevant market developments and market specific qualities, for example (possible) market entry of suppliers, technological innovations, and established entry barriers

     

    Market Segmentation and Target Group Analysis

    Segmentation of the whole heterogeneous market in homogenous sub-segments and evaluation of profitable target groups

     

    Positioning Strategies

    Assessment of your position on the market in comparison to competitors and development of optimal positioning strategies

     

    Benchmarking

    Comparison of processes and products of your company with competitors or leaders in other branches, and thereupon constructive formulation of improvement possibilities

     

    SWOT-Analysis

    Analysis of opportunities and threats resulting from market dynamics, in relation to the strengths and weaknesses of your company. Derivation of strategies to secure long-term competitiveness

     

    Scenario Planning/ Simulation

    Conception of alternative future scenarios which indicate possible developments and depict potential effects on your company (for example, development of demand, price evolution for raw materials, market entry of new competitors, legal restrictions)

     

    Conjoint-Analysis

    Integrated evaluation of products regarding relevant and desired product characteristics, on behalf of customers

     
    If you are interested in a single-client study from Ceresana, we would be glad to establish contact with you, without commitment. We guarantee complete privacy in the handling of your information.

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